My name is Mike. I'm a developer, and I built a direct ordering system for food trucks and small restaurants. No commission per order. Your brand, your customers, your money. I put together this demo so you could see it for yourself before we ever talk.
I want to be upfront: this is the first software I'm selling commercially. I'm not a startup, I don't have a sales team, and I'm not going to pitch you with a deck. I'm a developer who built something because the problem felt obvious to me — third-party apps take too much, and there wasn't a realistic alternative for smaller operations.
I genuinely believe this can save you money. Not in a marketing-copy way — in a "here's the math, check it yourself" way. That's why I built the demo before asking for anything. Look at it, try it, and decide if you think it's worth a conversation.
If it's not a fit, no hard feelings at all. But if it is, I'd love to build something specifically for you.
Already running
This system is already live for Snacks Box Boston — a food truck right here in the city. That's where the system was built out and tested end-to-end: real orders, real menu, real kitchen display. It's not a prototype. It's running now.
Grubhub and UberEats are useful for discovery — but you're paying a commission on every single order, including from customers who already know you and would have ordered anyway. That's the part that doesn't sit right with me.
A $15 order through a third-party app nets you somewhere around $10–11 after fees. Forty orders on a busy day, and you've handed off $140–200 to an app that didn't cook a single thing. That's every week. Every month.
PostUp is a flat monthly fee — agreed on upfront, no surprises. The more volume you do, the better the math looks.
I don't hand you a login and a tutorial. I build the whole thing out for you — branded to your business, loaded with your menu — and you walk into something that's already working.
A dedicated page for each truck with your menu and cart. Customers order and pay direct — no app download.
Orders appear on a tablet in the truck the moment they come in. Staff bump them through as they prep.
Manage your menu, schedule, and order history from one place. Built to be simple, not overwhelming.
Customers can see where you'll be this week. You update it in under a minute from the dashboard.
A contact form for catering and private events. Submissions go straight to your dashboard — nothing gets lost.
Colors, logo, copy — everything matched to your business. It looks like yours, not a generic white-label tool.
The demo is set up as "Golden Plate" — a fictional halal food truck. Everything is live: the menu, the ordering flow, the kitchen display, the admin. It's the real system with a fictional brand. Whatever you see in there, your version would look and work the same way, just yours.
Three pieces, all connected. You can try them in order to see how it works end-to-end — or just poke around wherever you're curious.
Browse the menu, add items to the cart, and place a test order. The checkout uses a demo payment — enter any card number and it'll go through. No real charge.
No login needed for the demo. This is where you'd manage your menu, track incoming orders, update the schedule, and review event booking submissions. It's meant for operators, not IT people.
This runs on a tablet in the truck. Orders appear instantly when they come in from the site. Staff move them through — New → In Progress → Done.
The same system can run direct ordering for a brick-and-mortar store — same idea, same flow, same result. Customers order on your site, payment goes straight to you. No Grubhub cut on orders from people who already know your restaurant.
I want to be honest about what this is: it's a custom build, not a product off a shelf. That means if there's something you need that the demo doesn't show — a different workflow, a specific integration, something for your stores — that's just a conversation. I can build it. Most things aren't as hard to add as they sound.
This isn't a platform you configure yourself. I do the full build — branded to you, loaded with your menu — and hand it over ready to go.
Menu, trucks, schedule, branding. One conversation. No intake forms or onboarding flows.
Ordering site, admin dashboard, kitchen display — set up and loaded before you see it.
You get a staging link first. We adjust anything before it goes live on your domain.
Flat monthly fee covers hosting, support, and ongoing changes. You're not on your own after launch.
I'm not going to follow up or push. If you looked at the demo and it made sense, I'd genuinely love to talk through what it would look like for your specific situation. If not, no pressure at all.
One conversation — you tell me about your operation, I give you a straight answer on what it would cost and how long it would take. Most builds are live within two weeks. If it doesn't make sense for you, I'll tell you that too.